| Ashdon and Disney announce their first Disney Princess-inspired Prom dress collection|
Disney Consumer Products and Ashdon, Inc. recently announced the launch of its Disney Forever Enchanted collection, a new line of prom dresses inspired by the personalities and stories of each Disney Princess character. Every prom season, a new collection inspired by a different Disney Princess story will roll out beginning with Snow White.
Launching at retail in time for the 2013 prom season, the debut collection pulls from different aspects of the 1937 Disney animated classic film Snow White and the Seven Dwarfs, and captures its essence through rich treatments and a variety of silhouettes and fabrics. With seven design themes and 75 style options, Disney Forever Enchanted offers a stunning array of possibilities and choices for Prom goers.
“Launching our new Disney Forever Enchanted collection with a Snow White-inspired line seemed only fitting, since she was Disney’s first princess,” said Ashdon CEO, Nick Yeh. “The dresses are fun to wear yet elegant, and offer young women a way to realize their own fairytale inspired dreams.”
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