| This year's Super Bowl stadium 'Disney friendly'|
NFL Super Bowl executives have adopted a new Super Bowl initiative aimed at enchanting fans who are spending a small fortune on what those NFL executives call the “greatest sports event in the world.” And they turned to Disney to help them do it.
Inside a private entrance to Lucas Oil Stadium is a poster taped to a window, bearing a large-lettered message: “Fans First!” Lucas Oil Stadium isn't exactly the Magic Kingdom. But the NFL is doing its best to inject a little more fantasy into the fan experience.
“We want this year's experience to be world-class,” said Frank Supovitz, NFL senior vice president for events. The NFL turned to the crowd-pleasing specialists at the Disney Institute for help, Supovitz said. This year, some 20,000 game-day workers – from bus drivers to NFL executives – have been trained in the Disney way of hospitality and crowd management.
The NFL is also beefing up its two-way communication system for stadium workers, so they can execute a quick response to a crisis, large or small. And they've added an additional 500 customer-service specialists, in and around the stadium, supplementing the 4,000-plus “street team” volunteers supplied by the Indianapolis Super Bowl Host Committee.
by Maureen Hayden