Tom Morrow
07-25-2007, 06:19 AM
Proposed Disney sponsorship of NY subway stations
To Avert a Fare Hike, Let Disney Pay the Freight (http://cityroom.blogs.nytimes.com/2007/07/25/to-avert-a-fare-hike-let-disney-pay-the-freight/)
Could Mickey Mouse rescue straphangers from a fare hike?
New York Times
The Metropolitan Transportation Authority?s board met today to discuss a proposed increase in fares and tolls and amid a blizzard of numbers came at least one innovative suggestion. Why not raise money, asked board member Norman Seabrook, by selling Disney the right to blanket the Times Square subway station with advertising?
It was not enough to merely talk about a fare increase, Mr. Seabrook said, and he continued:
What I am asking is at the same time we take the opportunity to look at different areas of raising funds to help support, if there is going to be an increase, to lessen the burden on the public. Example: I would rather try to sell 42nd Street?s subway system underground to Disney for $60 million a year and have them paint it any way that they want to paint it. They spend $100 million for one minute to be on the Super Bowl on a Sunday. I think that they would spend X amount of dollars in rent for that terminal. I think 34th Street would do it. I think other businesses around the state and the city would do it. That would lessen the burden on the public.
Mickey Mouse and Donald Duck aside, the authority might have an easier time making a sales pitch to Disney than it will selling a fare hike to the public.
complete article (http://cityroom.blogs.nytimes.com/2007/07/25/to-avert-a-fare-hike-let-disney-pay-the-freight/)
Sent from Ezra (http://www.visionsfantastic.com/forum/z/Ezra/)
To Avert a Fare Hike, Let Disney Pay the Freight (http://cityroom.blogs.nytimes.com/2007/07/25/to-avert-a-fare-hike-let-disney-pay-the-freight/)
Could Mickey Mouse rescue straphangers from a fare hike?
New York Times
The Metropolitan Transportation Authority?s board met today to discuss a proposed increase in fares and tolls and amid a blizzard of numbers came at least one innovative suggestion. Why not raise money, asked board member Norman Seabrook, by selling Disney the right to blanket the Times Square subway station with advertising?
It was not enough to merely talk about a fare increase, Mr. Seabrook said, and he continued:
What I am asking is at the same time we take the opportunity to look at different areas of raising funds to help support, if there is going to be an increase, to lessen the burden on the public. Example: I would rather try to sell 42nd Street?s subway system underground to Disney for $60 million a year and have them paint it any way that they want to paint it. They spend $100 million for one minute to be on the Super Bowl on a Sunday. I think that they would spend X amount of dollars in rent for that terminal. I think 34th Street would do it. I think other businesses around the state and the city would do it. That would lessen the burden on the public.
Mickey Mouse and Donald Duck aside, the authority might have an easier time making a sales pitch to Disney than it will selling a fare hike to the public.
complete article (http://cityroom.blogs.nytimes.com/2007/07/25/to-avert-a-fare-hike-let-disney-pay-the-freight/)
Sent from Ezra (http://www.visionsfantastic.com/forum/z/Ezra/)