Tom Morrow
07-17-2007, 07:16 PM
Disney?s Magical Blu-ray Tour
Disney Brings Blu-Ray to Consumers (http://www.tvweek.com/news/2007/07/disney_brings_bluray_to_consum.php)
TV Week
Blu-ray is going on tour. The Walt Disney Studios Tuesday announced the launch of Disney?s Magical Blu-ray Tour, which will stop at 18 malls nationwide to educate consumers about the emerging DVD technology. The tour, sponsored by Blu-ray player manufacturer Panasonic, will feature interactive kiosks, viewing stations and a theater hosting hourly live presentations on the Blu-ray disc.
Tour participants will get a first look at previews of HD versions of Disney/Pixar?s Cars and Disney?s Meet the Robinsons, as well as an opportunity to play the interactive Liar?s Dice game from Pirates of the Caribbean: Dead Man?s Chest.
?Our presentations and demo areas will hold something of interest for everyone, from kids and their parents to older adults and teens,? said Bob Chapek, president of Walt Disney Studios Home Entertainment. ?Even early adopters won?t be disappointed with the first looks at the bonus materials that we?re rolling out for our future titles.?
Disney hopes this event will serve as a forum to educate people about high-definition technology.
The tour kicks off Aug. 17 and will continue through Dec. 23. Cities on the tour include Canoga Park, Costa Mesa, San Diego and San Francisco, Calif.; Portland, Ore.; Seattle; Minneapolis; Chicago; St. Louis; Washington, D.C.; Long Island, N.Y.; Boston; Philadelphia; Indianapolis; Atlanta; Houston and Austin, Texas; and Phoenix.
complete article (http://www.tvweek.com/news/2007/07/disney_brings_bluray_to_consum.php)
</p>
Disney Brings Blu-Ray to Consumers (http://www.tvweek.com/news/2007/07/disney_brings_bluray_to_consum.php)
TV Week
Blu-ray is going on tour. The Walt Disney Studios Tuesday announced the launch of Disney?s Magical Blu-ray Tour, which will stop at 18 malls nationwide to educate consumers about the emerging DVD technology. The tour, sponsored by Blu-ray player manufacturer Panasonic, will feature interactive kiosks, viewing stations and a theater hosting hourly live presentations on the Blu-ray disc.
Tour participants will get a first look at previews of HD versions of Disney/Pixar?s Cars and Disney?s Meet the Robinsons, as well as an opportunity to play the interactive Liar?s Dice game from Pirates of the Caribbean: Dead Man?s Chest.
?Our presentations and demo areas will hold something of interest for everyone, from kids and their parents to older adults and teens,? said Bob Chapek, president of Walt Disney Studios Home Entertainment. ?Even early adopters won?t be disappointed with the first looks at the bonus materials that we?re rolling out for our future titles.?
Disney hopes this event will serve as a forum to educate people about high-definition technology.
The tour kicks off Aug. 17 and will continue through Dec. 23. Cities on the tour include Canoga Park, Costa Mesa, San Diego and San Francisco, Calif.; Portland, Ore.; Seattle; Minneapolis; Chicago; St. Louis; Washington, D.C.; Long Island, N.Y.; Boston; Philadelphia; Indianapolis; Atlanta; Houston and Austin, Texas; and Phoenix.
complete article (http://www.tvweek.com/news/2007/07/disney_brings_bluray_to_consum.php)
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