Tom Morrow
07-11-2007, 12:46 AM
Free version of Toontown online to launch this fall
Disney Moving Toontown to Ad Model (http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=100360 8375&imw=Y)
Meida Week
Disney has begun the process of shifting Toontown, its kids-aimed virtual world, away from being primarily a subscription-based business towards an ad-supported model.
Toontown, a “massively multiplayer online game” which the company launched back in 2003, has traditionally required users to pay a subscription fee of $9.95 a month following a free trial period. But as of late May, a new beta version of the site was made available online that allows users to play the game for free for as long as they’d like.
According to Disney officials, the company is now in the process of talking to advertisers, and by this fall a new, entirely ad-supported version of the site will be launched. Already, executives said they have seen an increase in user response to the MMOG.
complete article (http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=100360 8375&imw=Y)
Sent from Ezra (http://www.visionsfantastic.com/forum/z/Ezra/)
Disney Moving Toontown to Ad Model (http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=100360 8375&imw=Y)
Meida Week
Disney has begun the process of shifting Toontown, its kids-aimed virtual world, away from being primarily a subscription-based business towards an ad-supported model.
Toontown, a “massively multiplayer online game” which the company launched back in 2003, has traditionally required users to pay a subscription fee of $9.95 a month following a free trial period. But as of late May, a new beta version of the site was made available online that allows users to play the game for free for as long as they’d like.
According to Disney officials, the company is now in the process of talking to advertisers, and by this fall a new, entirely ad-supported version of the site will be launched. Already, executives said they have seen an increase in user response to the MMOG.
complete article (http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=100360 8375&imw=Y)
Sent from Ezra (http://www.visionsfantastic.com/forum/z/Ezra/)