Tom Morrow
05-15-2007, 10:31 AM
Disney Parks to launch on-demand cable travel channel
Disney Parks Launches First-Of-Its-Kind Programming For Interactive Cable Networks; Introducing Disney Travel on Demand (http://www.techweb.com/showPressRelease.jhtml?articleID=X607994 )
TechWeb (Press Release)
Walt Disney Parks and Resorts today announced Disney Travel on Demand, a breakthrough in original programming that combines innovation, storytelling and the power of interactive television to deliver a soup-to-nuts vacation planning and entertainment experience to television viewers, starting on two cable systems nationwide. The program mix will include episodic, reality and special event shows as well as concerts and celebrity hosts, all focused on the magic of Disney's destinations around the world.
The programs are designed to uniquely engage viewers with a variety of industry-leading interactive and entertaining components that showcase Disney Parks' innovation, Disney cast members, and the legacy behind all the magic. It will first be made available this month on Cablevision and Time Warner Cable network systems reaching more than nine million viewers.
Set to debut on Time Warner Cable the week of May 21 and on Cablevision the week of May 29 featuring programs which are designed to take viewers behind the scenes and show them how to make the most of the magic.
complete article (http://www.techweb.com/showPressRelease.jhtml?articleID=X607994 )
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Disney Parks Launches First-Of-Its-Kind Programming For Interactive Cable Networks; Introducing Disney Travel on Demand (http://www.techweb.com/showPressRelease.jhtml?articleID=X607994 )
TechWeb (Press Release)
Walt Disney Parks and Resorts today announced Disney Travel on Demand, a breakthrough in original programming that combines innovation, storytelling and the power of interactive television to deliver a soup-to-nuts vacation planning and entertainment experience to television viewers, starting on two cable systems nationwide. The program mix will include episodic, reality and special event shows as well as concerts and celebrity hosts, all focused on the magic of Disney's destinations around the world.
The programs are designed to uniquely engage viewers with a variety of industry-leading interactive and entertaining components that showcase Disney Parks' innovation, Disney cast members, and the legacy behind all the magic. It will first be made available this month on Cablevision and Time Warner Cable network systems reaching more than nine million viewers.
Set to debut on Time Warner Cable the week of May 21 and on Cablevision the week of May 29 featuring programs which are designed to take viewers behind the scenes and show them how to make the most of the magic.
complete article (http://www.techweb.com/showPressRelease.jhtml?articleID=X607994 )
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