Tom Morrow
04-25-2007, 11:31 PM
Disney to Drop Buena Vista Brand Name
Disney to Drop Buena Vista Brand Name (http://www.bloomberg.com/apps/news?pid=20601087&sid=a0MG17nO.PG8&refer=home)
Bloomberg News
Walt Disney Co., the second-largest U.S. media company, will change the name of its Buena Vista entertainment divisions to Disney within weeks, people involved in the plans said.
Chief Executive Officer Robert Iger is seeking to simplify the company's marketing and reduce costs by narrowing most brand names to Disney, ABC and ESPN. In February, Iger changed Touchstone Television production company to ABC Television Studio and Buena Vista Games became Disney Interactive Studios.
"They are trying to leverage the Disney brand as much as possible and not having all these disparate names," said Tuna Amobi, a New York-based analyst with Standard & Poor's.
continue reading (http://www.bloomberg.com/apps/news?pid=20601087&sid=a0MG17nO.PG8&refer=home)
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Disney to Drop Buena Vista Brand Name (http://www.bloomberg.com/apps/news?pid=20601087&sid=a0MG17nO.PG8&refer=home)
Bloomberg News
Walt Disney Co., the second-largest U.S. media company, will change the name of its Buena Vista entertainment divisions to Disney within weeks, people involved in the plans said.
Chief Executive Officer Robert Iger is seeking to simplify the company's marketing and reduce costs by narrowing most brand names to Disney, ABC and ESPN. In February, Iger changed Touchstone Television production company to ABC Television Studio and Buena Vista Games became Disney Interactive Studios.
"They are trying to leverage the Disney brand as much as possible and not having all these disparate names," said Tuna Amobi, a New York-based analyst with Standard & Poor's.
continue reading (http://www.bloomberg.com/apps/news?pid=20601087&sid=a0MG17nO.PG8&refer=home)
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