What happens when the clock runs out?

[BleuAstroMouse]

I found this link on yahoos home page and was not sure what it is for. Does anyone know what happens at 1pm est.

http://disneyparks.disney.go.com/disneyparks/en_US/index?name=Gallery

[Cali Coaster]

The only thing I can think of is at 1:00pm, some family wins the Cinderella Castle penthouse at WDW.

[Ezra]

That already happened last night though:
Dewit family has enchanted time at the Magic Kingdom (http://www.visionsfantastic.com/forum/showthread.php?p=172981#post172981)
So it must be something else... http://www.visionsfantastic.com/forum/images/icons/icon5.gif

[Ezra]

A new magazine ad campaign. :icon_roll