I think they were committed to advertising everything as the Disneyland Resort long before DCA opened. I think that even if DCA was a huge success they would still advertise everything as the Disneyland Resort. that';s how they advertise WDW. There is no evidence that Disney doesn't want to use the DCA name because it's "awkward." I think they were only going to advertise the DCA name in 2001 then all ads would fall under the Disneyland Resort name.
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