Well Disney and or Pixar have never made an actual lighting product to sell the Luxo Jr. has always just been an animated character it never actually existed outside of that realm of the imagination. Thus this being the first actual physical product that is a light that goes on and off, collectible or not, they finally have a reason to go after them even though its all been good for the past 23 years.
For example if an entertainment company made a picture of an Apple Computer their logo and the company was a great at what they did then Apple would be happy having the free advertising. But if the company started making plastic little apples that always got viruses and froze up then sold them at target in the toys section it would make apple look bad. And that is essentially whats going on here. The company was not a threat to Apple (Luxo)'s image until now so the past 23 years have just been good advertising. Everything is good until the image of your product is tainted.
Disney should have gone in on a partnership with Luxo before even considering this move.
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