As to content, I can see a clear difference between upscaled DVDs and Blu-ray, but if you are happy with the upscaled version and are concerned about the cost, then you might wait. DVDs were just as expensive when they came out and look where they are now. As a larger library of films are released on any format, prices go down. Right now, there are only several hundred BDs to pick from where as with DVDs you have thousands upon thousands.
It could be argued that your experience with HD content (BD or broadcast) may vary based on your equipment. If you are watching a BD on a standard def TV (SD) then you are guaranteed to have a more difficult time noticing the differences.
I'm watching using the PS3 to a large screen HDTV via an HDMI cable. For me the HDTV was a purchase to replace my near dead SD TV and thanks to Costco it wasn't too expensive. While my TV can accept a monitor cable from PC/Macs (lots of possiblities with a monitor as big as the TV!), I got the PS3 because I wanted a media hub of sorts that was easy for others to use: to play games, watch Blu-rays, show pictures, video conference, and play media files (including some beautiful full HD videos of Disneyland). Since, I bought the PS3 for multiple purposes, the cost didn't seem so bad.
Even though it's relatively new technology, it is still possible to get deals on all things Blu, you just have to be a more careful -and sometimes patient- shopper. You can get a PS3 for $399, and BD's for $20 or less on sale.
.:Magic1:.
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