^Exactly, the title of a book has to be good and grab your attention, but it ALSO has to have substance once you open the cover.
If the title isn't good, then you will have a difficult time getting people to read the book, no matter how great the story is.
It is an age old concept called "following through". If you are familiar with sports especially baseball and softball, if you don't follow through with the swing of the bat you won't hit a home run.
So in the case of a theme park, the idea of follow through works when you have a GREAT NAME and a GREAT IDEA, then you put GREAT SUBSTANCE behind it....
DCA had difficulty because the "follow through" didn't work. It never seemed like a whole package.
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